As the year wraps up, we’ve all seen articles on coming technology trends for 2014. As you might expect, the predictions usually relate to the cloud, mobile access, social engagement, big data and other trends we’ve witnessed for the last…
"Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). As for “best in class” practices,…
Social Media Facts - Continued: Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies,…
Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What is the best day of the week for Facebook posting? Which U.S. city produces the largest share of…
Facebook’s IPO face-planted and Google+ needs to add more users. Yet except for a June outage, Twitter keeps on flying right in its quest to become a useful and competitive social network. The addition of new search features is another…
Great Forbes article on Chick-fil-A and their social media strategy. Did it backfire? Decide for yourself! A Chick-fil-A nightmare? Just a few years ago, social media barely existed. Today, companies big and small are using it to brand themselves, connect…