Crowdfunding used to be fairly easy. Individuals, businesses or charities pitched an idea, set a fundraising goal, and created a deadline for raising funds – and soon, the money rolled in. Now, with more than 2,000 crowdfunding websites, and with…
For everyone who blogs, it’s important to be found and read. (Otherwise, what’s the point of having a blog?) But for those doing the finding, locating that perfect blogger is like, well, finding the perfect coffee shop. There’s one on…
"Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). As for “best in class” practices,…
Social Media Facts - Continued: Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies,…
Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What is the best day of the week for Facebook posting? Which U.S. city produces the largest share of…
Great Forbes article on Chick-fil-A and their social media strategy. Did it backfire? Decide for yourself! A Chick-fil-A nightmare? Just a few years ago, social media barely existed. Today, companies big and small are using it to brand themselves, connect…
The traditional retail business model involves selling to consumers via one or more physical shops, often known as “bricks and mortar” retailing. However recent years have seen an increasing number of retailers move to a multi-channel retail model, offering customers…
At least once each day I get a call from someone I've never met and/or communicated with trying to sell me something. It's difficult to not be frustrated with these calls and it is increasingly hard to be polite, because…