"Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). As for “best in class” practices,…
Social Media Facts - Continued: Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies,…
Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What is the best day of the week for Facebook posting? Which U.S. city produces the largest share of…
A large majority of organizations implement ERP in phases, whether it be by module, geography and/or business process. Similarly, most clients we work with – especially larger, more complex multi-national organizations – are too big to take the big bang…
Facebook’s IPO face-planted and Google+ needs to add more users. Yet except for a June outage, Twitter keeps on flying right in its quest to become a useful and competitive social network. The addition of new search features is another…
The right Intelligent Data Capture software automatically extracts, validates, and processes data directly from documents (invoices, contracts, remittance…etc), and puts the information directly into your back-end system / ERP system. Imagine reading documents without the need for templates, keywords, or…
Traditionally, ERP systems have been known as operations that must reside onsite with the enterprise. However, today many companies are moving one or more of their ERP systems into the cloud. Putting your ERP systems in the cloud is a…
Great Forbes article on Chick-fil-A and their social media strategy. Did it backfire? Decide for yourself! A Chick-fil-A nightmare? Just a few years ago, social media barely existed. Today, companies big and small are using it to brand themselves, connect…
IndustryWeek's Travis Hessman has emphasized how modern ERP systems have evolved thanks to technologies like the cloud, mobility and business intelligence, among others. Hessman asserted that the latest ERP options are all about customization. Cloud computing and enterprise mobility are…
There are two major options relative to how businesses can implement Enterprise Resource Planning or ERP. The first option is to go traditional where the business solution is hosted within the company’s servers. The other option is called SaaS (software…
