Facebook’s IPO face-planted and Google+ needs to add more users. Yet except for a June outage, Twitter keeps on flying right in its quest to become a useful and competitive social network. The addition of new search features is another step in that direction.
Here’s the big 140-character question: can those features also give some lift to business marketing content?
Answer: A little. If anything, it’s more evidence that should help convince businesses to get deeper into Twitter marketing.
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