Social Media Facts – Continued:

Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%).

Check back as we reveal social marketing information designed to help you understand the market and direct your social media strategy in an optimal fashion.