If your organization is an industry leader, why not educate others about what makes you an expert?

By creating a resource library on your website, you can teach customers and prospects about the value of your products or services in useful, bite-sized articles, blogs and videos.

These how-to, learn-more content pieces should all be organized in one clear place on your website: the resource library.

Try to have at least a dozen articles, blogs and videos there with catching headlines, so readers can quickly find information that is valuable to them. Some of the most effective articles and blogs have question headlines and then have clear, descriptive answers in the text that follows.

The resource library is your expertise on display.

This will set you apart from your competitors, build credibility, and show that you deeply care about your industry and that you are truly an expert.